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We're not open yet, but we're already raising the standards.

Brown Sugar Theory

We’re bringing a new kind of soft, where your skin gets the care it deserves, minus the razors, burns, or drama. Brown Sugar Theory is sugaring with ease, made for melanin-rich skin from thighs to backs. Sign up and stay close. 

Golden sugaring paste being poured into a warming pot, ready for hair removal treatment.

COMING SOON

Back view of a Black man with natural curly hair and a gold necklace, standing shirtless against a neutral background.

Add your name to the list and let your inbox know: softness is coming, and it’s about to show. 

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